I created the original concept and directed this short ad to highlight Samsung's practical approach to connectivity within the B2B arena. Showcasing how their mobile devices, displays, and ecosystem products seamlessly integrate to streamline workflows and unlock newfound efficiency for finance professionals and beyond.
One Samsung: Showcasing seamless connectivity
Samsung | Campaign concept | DirectingThe shoot
On site at Samsungs UK HQ. I led the 2 day shoot across the ‘Smart Things’ show home and office based locations, ensuring the concept became a reality. I ensured the actors felt comfortable with the scenarios and tech enabling them to perform at their best. It was a privilege to work with the team at Samsung, and great to see this piece being used across multiple regions to communicate the benefits of a connect product ecosystem.
