Art Direction
Branding
Campaigns
UI/UX
I'm Alex, an experienced Creative Director specialising in branding, campaign, digital and a spot of video direction. I'm passionate about combining strategy and creativity to deliver impactful brand experiences. I excel in guiding projects from concept to completion, be that leading a creative team of designers, animators and copy writers, collaborating with marketing and strategy teams or going at a project solo.
I’m very much an on the tools Creative Director using the best tools available, including AI, to move faster without compromising on quality. The direction, the decisions and the craft always remain human.
My core design values:
Craft at the core
Every touchpoint gets the same level of attention, from the strategic direction to the smallest design detail. No compromises, no shortcuts. Just quality.
Always considered
Every question is asked with purpose. Every decision is assessed against the desired outcome. From the first conversation to the final delivery.
Beyond ordinary
Every project is approached with the desire to do something genuinely better than what's come before. Because the expected answer is never the most interesting one.
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