Rebuyer, an ITAD company based in Sunderland, specialises in managing, repairing, and recycling business IT equipment. As Creative Director leading the team renaming and rebranding the business my goal was to really push the boldness of the brand to align it with the spirit of its founders. Surpassing the limitations of their previous identity.
Redefining IT Asset Disposition for a Sustainable Future
Brand Identity | Motion | Web
A disruptor brand for the ITAD B2B market place that delivers on more than just eco-credentials.
The new brand takes that eco-warrior spirit and confidently lets businesses know that there is a better way to source and dispose of their tech. It encourages them to play their part in fighting the climate change through a combination of hard hitting messaging and bold visuals.
Creating a confident challenger brand tone of voice
BornGood have a lot to say. They really beleive in what they do and the ask was to get that challenger brand spirit across right from the off. By crafting impactful headlines but also by implementing a library of custom emojis within these statements, this added to the social cause feel while creating a distinctive look for the brand.
Delivering on the brand promise across platforms
As Creative Director I over saw the role out of the brand across all platforms, from a new website build to launch video, merch, social and beyond. I led the animation, design and copy teams to ensure the hard talking brand we had created translated into real-world assets with purpose.