I oversaw the concepts and creative direction for a series of four social ads, which showcased how accessible, convenient and engaging workouts could be with a PICO VR headset.
PICO VR Headset - Making fitness convenient
Campaign conceptThe shoot
Shot in London with FMLY Creative who were great to collaborate with, the ads focus on three individual personas that PICO were looking to target. Each story addresses the barriers to working out, with the PICO VR headset making it a much more engaging and fun prospect. A combination of contextual scenes and in game footage really bring the ads to life.
