Designing the concept for this 40 year celebration of Best Foods, a confectionary company based out of Dubai. I derived the strapline 40 years of flavour innovation and then adapted the graphical foundations from the master brand logo.
40 years of flavour innovation at Gulf Foods
Concept | Artwork
The process
I started out with a flat graphical approach at first, defining the areas of the event stand. I carried the graphical shapes and gold colourways right across the different areas of the stand, whilst still honouring the identities of the different product ranges. There where many bespoke areas to the stand, one being a brand shape arch way, which doubled as a product timeline. The other was a staggered hexagonal stand featuring clear tubes that held the newest product in the group Pekanz. Lighting and material choices played a major roll in the design process to get maximum impact out of every area.
